contextual system.

Going into this I started working before even realizing what I was doing was a system. This idea of size in general was meant to come across. I wanted them to be rather serious looking but the subject actually being more light hearted, taking the three elements from before (PEZ, Godzilla, and the cityscape) and adding in one more element relating back to the setting in which these images take place. One thing I did to change it up a little is the skyline is actually the skyline of Sydney, Australia because one of PEZ's origins is Australia. Other than that the elements relate to power and the power of PEZ and Gojira.

pezilla.

domofied.

Here is Vahn's enterpetation of my original Pez photo. The image went from being rather moody and mysterious to a much more playful feeling. One could read this in a negative light considering the pez is being potreyed among giant monsters destroying a city, however the colors and the addition of the cuddly Domo character makes it much more humorous in my eyes. But in general it really speaks to the rather massive feeling of the pez in the original photo.

typewritten.

post card final 1.

download the hi-res pdf here

pez-post card pics.

final appeal.

Ethos

Pathos

final presentation - PDF

Bradbury's logos.

Ethos.

Pathos.